Our Story
GR Automation Services Company (GRA) was established in 2020 with the mission of bringing advanced automation solutions to the Vietnamese industry. From a small team of 5 passionate engineers, we have grown into one of the leading System Integrators with numerous experts and successful projects.
With the motto 'Engineering Excellence', we are committed to providing optimal engineering solutions that meet international standards and align with the production characteristics of each client.

Vision
To become a leading company in Vietnam in the field of industrial robots, automation equipment, and system integration solutions, contributing to digital transformation and the development of smart manufacturing industries.
Mission
Deliver high-quality automation products and solutions that meet the diverse needs of our customers.
Bring advanced robotics and automation technologies closer to manufacturing enterprises in Vietnam.
Support customers in optimizing production processes, improving productivity, and enhancing competitiveness.
Build a professional, innovative, and continuously developing team to create sustainable value for customers, partners, and society.
Activities at GR Automation


We regularly participate in social activities and organize internal training for our employees to build a professional, highly skilled, and sustainably cohesive team.



Organizational Structure Chart
Master Technology – Create Value – Shape The Future
««Leadership Team
Experienced and dedicated leadership team

Mr. Phan Nhut Hoi
Founder · CEOChief Executive Officer (CEO) — GR Automation Services Company
Head of Robotics & Automation Department
Mr. Phan Nhut Hoi is the Founder and CEO of GR Automation Services Company (GRA) — a leading expert in Robotics & Automation with over 16 years of direct experience in the industrial robot industry.
Prior to founding GRA in 2020, he spent 6 years as a Senior Services Engineer at ABB Robotics, accumulating deep expertise in operation, programming, and multi-brand robot system integration.
Technical Expertise:
- Robot programming: Kuka, Yaskawa, Fanuc, Nachi, Mitsubishi, Kawasaki, and ABB.
- Design: Industrial & residential generators, new equipment and robot fixtures.
- Simulation software: ABB RobotStudio, Yaskawa MotoSim, K-Roset, KuKa WorkVisual, RT-ToolBox 3.
- Other systems: Vision (Cognex Vision Pro) and PLC (ABB, Siemens).





